Objectively?
- limited range of products (but can be a good business model)
- only products in the high-end price range
- 1yr warranty SUCKS, and their 3yr warranty upgrade is a scam
- they completely ignore EU laws re warranty
- they are elitist, they think they know what the customer wants without talking or listening to them
- high build quality
- certain well thought out solutions
I only bought my MBP because I had an unexpected amount of disposable money (bonus from work, and no, I don't work in banking
).
Do I like what I got for my money? Yes, a lot.
Would I have spend that much money on a computer if it had to come from regular income? No way in hell. (note I say "a", I can't justify spending that much money of regular income for a computer, regardless of brand, if I can build my own for a fraction of that, that will do just fine for what I use it for)
EDIT: I guess the point is they are worth their money in my opinion, but they would normally be outside of what I need in/from a computer.